Craig Clemons is the vice president of public relations and business development for Express Employment Professionals. In this role, he works directly with the CEO and Chairman of the Board to develop new business and strategic partnerships, as well as foster, promote and facilitate cross-selling of companywide services and capabilities. Clemons is a contributor to the strategic planning of public relations activities.
Previously, Clemons served as chief development officer at the National Cowboy & Western Heritage Museum where he oversaw all fundraising activities. He also served in senior management positions with Williams Companies, Advantage Media Group, Frito-Lay and eleven years with Anheuser-Busch as Sr. Market Manager.
Clemons is best known for two major career accomplishments: 1) Designing and executing the campaign for Bud Light to overtake Miller Lite (Texas) receiving front page accolades in the WSJ (Bud Light is now #1 brand globally at $8.4B. 2) Designing and leading the successful $300 million NEXT LEVEL Campaign for Oklahoma State University’s Cowboy football program. This achievement was a catalyst for leading the Big 12 Conference in major gift fundraising for six consecutive years. Clemons also designed and launched the LEAVE A LEGACY Campaign to endow all intercollegiate scholarships resulting in $60 million committed with the help of a match by T. Boone Pickens. These represent Oklahoma State’s largest and most successful single campaigns to date.
Active in the community, Clemons serves on various Boards including OKEWI and Oklahoma Sports Hall of Fame Board. He owns a publishing company, is a published singer/songwriter and a member of the American Society of Composers, Authors and Publishers.
Clemons earned his Bachelor of Science degree in journalism with an emphasis in advertising from Oklahoma State University. He has an MBA and married his college sweetheart; they have three children at OSU.